McClendon Consulting has successfully worked with many multimedia companies including Gannett's USA Today, Edelman Public Relations, NBC, and Metro International. 

At USA Today Sports we helped implement a plan to publish, online and in print, the best UGC content from high schools all over America. We are also helping USAT implement an instant polling feature for mobile devices.

We successfully worked with Edelman PR on obtaining content for a major advertising client. At NBC we provided tools for authentication of user submitted content and at Metro New York we trained the editorial staff  on best practices for obtaining low cost UGC news photos.

As manager of a team of five multimedia producers Jerome McClendon oversaw multimedia content for NBC’s owned TV stations in 10 major cities. McClendon's team ensured the station websites are visually appealing and always had compelling photo and video content. I worked closely with station managing editors to better integrate web publishing and social media into traditional TV newsrooms. I also managed editorial content for NBC’s “out of home properties” including video content for taxis, trains and gas pumps around the country. I worked closely with internal and external content partners to assure we had access to the best storytelling content available for our target audience.  Link: www.nbcnewyork.com

McClendon managed a staff of twelve photo editors in the U.S. and in India and I oversaw the selection of photography for AOL’s Welcome Screen, News, Sports and Entertainment pages (www.aolnews.com). I worked closely with programming teams to publish photos and videos that intrigued and attracted an increased audience to AOL sites. I monitored site metrics to understand which visuals best engaged the audience. Assist the SVP of News programming with photo related proposals and projects. I wrote requirements for photo and web publishing applications and worked closely with AOL’s design team to create best of class interactive visual experiences. My team contributed to over four billion MMX page views within the first six months of 2007. 

Served as manager of the Enterprise Initiatives Department at Times Mirror Corporation.  Projects included building and managing the corporate intranet site (The Loop), a secure web-based file delivery application (www.tumbleweed.com), internal kiosks and a corporate web site for investors and the public (www.tm.com). Created project plans, capital requests and managed vendor relationships. Past projects have included Y2K Command Center, newspaper pagination, implementation of photographic databases (Cascade, DTI, SCC, AP) and liaison with New Media departments. 

Served as a Senior Photography Editor for the Los Angeles Times. Duties included photo and art selection for the front page, national, foreign and business sections of the paper, cropping and sizing of photos and art, page layout and design.  I assisted in design of a special Gulf War section, worked with photo agencies for procurement of stock images, setup field operations for coverage of many large events including: political conventions, earthquakes and sporting events. 

McClendon has won several awards including AP Managing Editor Award,  Sigma Delta Chi Green Eyeshade Awards and he shared in receiving two staff Pulitzer Prizes for coverage of the LA riots and Northridge earthquake.